Skip to main content

Do colors speak? Role of Colors in Branding..!!

Source-bannersnack
We live in a colourful World, as you can see by looking around and every one of us gets affected by it unknowingly. Even the Colors speak, impact of any visual is firstly decided by its colour. So, Let's explore the mystery behind them..

1. Orange
Source-karenhaller
Are you feeling energetic..? Actually you should be, as this colour imparts energetic atmosphere around you. And this is a reason why you might have seen many juice brands with this color just to show the freshness and cheerfulness. Though, sometimes it is also used as an symbol of urgency.

2. Blue
Source-karenhaller
Now , you have got the energy but to balance your enthusiasm I have blue here. As it will create a sense of trust and stability in you. Many online companies uses this colour in their online platform and  security pages. And yeah, your bank also uses the same just to remain trustworthy in your eyes.

3. Yellow
Source-frontstreetmedia
Another colour which will stimulate the actions going on in your brain. Yep, be cautious this is the most sensitive of all. Hence, it has got numerous uses in different aspects. Lighter yellow will give you a memory of summer and warmth feeling where as darker one stands for antiquity and class.

4. Black
Source-timebdesign
The love of you and mine, and almost of everyone, this is the strongest of all. Black, as it sounds so well, it is commonly used in background. It adds an air of sophistication and elegance to the products and brands and hence, garments manufacturers use this colour mostly.

5. Green
Source-ucreative
This is the Colour with widest possible reach, even beyond our imagination. Between the warmer and cooler colours, it is the most balanced in the bucket. It always brings the nature in context. It softly calls for action and demands your movement. It induces a  "sense of freedom" and hence is used widely.

6. Red
Source-andysowards
Here comes the Colour which is most effectively used. From traffic light to McDonald's brand, it has got most variations in its uses. Believe it or not, but it raises the blood pressure and encourages appetite in first impression. Former fact is used to represent urgency while latter one is widely used by fast food companies.

7. White
Source-brandalchemy
Since you have already gone through series of effects from various colors, White here is to neutralize every effect. A colour which silently passes the on going emotions also represents calmness and cleanliness with a sense of purity.

There are millions of colors around the world and every marketing strategy is reliable on these colors. So, be aware from next time you fall trap in game of colors..

Comments

Popular posts from this blog

These 15 Hilarious Facts About Engineering Hostel Mess I Bet You All Can Relate To!

HOSTEL MESS As the name says, it's totally a mess,  atrocious indeed !  😋. If you can survive on the mess food then you can pretty much consume anything in your life. Your taste buds don’t even complain after a certain time and you get used to that "awesome" taste 😆😂   But why it is called mess, lets analyze some specialities of an Engineering College's Hostel Mess! Sunday Special - as they call it 😋 Butter paneer masala ,their baffling recipe !!   Nothing desultory in it , it's actually a game of "hidden treasure". In between the half cooked mutter floating in the water like gravy,you have to search for the small piece of paneer ,which is obviously not contributing to the taste of BPM,It's just added to remind us that "it's Sunday",and what we are having is "Sunday special food " so don't expect anything better for the next 6 days  ðŸ˜† Maggie - The Savoir of hostlers ! After facing the disappoi...

5 Daily Life phenomena that go completely bizarre in Space !

1. Flames turn into glowing orbs of fire! Astronaut A : What was it that I just saw? Astronaut B : Seemed to me like a 'fire bubble'! If you think the conversation above is outright stupid and weird, blame it on physics because this is precisely how flames behave in zero gravity - they turn into glowing spheres acquiring the appearance of fire bubbles. Credit:  YouTube The familiar teardrop  shape of the flame is because, in the presence of gravity here on earth, the fire forces hot air to move upward. Whereas in zero gravity, the flame just expands evenly in all directions taking a globular shape. So, the next time you watch Gravity, do not forget to notice how Sandra Bullock gets tossed around the space shuttle as a mad spherical fire engulfs everything that comes its way. And this time , you know that it is physics that is driving the fire crazy!   Credit:youtube.com 2.Water turns into jelly If reading the above statement made you believe...

This comparison between your Smartphone profile and Qualities of a person is So true! Find out yours.

21 st century is the century of technology, everyone is addicted to smart phones, face book, whats app or so many of social media. Some of them use it in positive way while some in negative way, it depends on them. A new way to see Person’s quality or category which are similar to mobile phones characteristics or modes of sound.         1. Silent   Silent people have loudest mind. They are silent but always do work smarter.  They show themselves so quite but in reality, they talk offensive words behind the back.  Cheap minded people      2. Vibrate Aggressive people come in this category. People with lack of confidence, on a simple issue, become depressed, sometimes they commit suicide. Anger, your first biggest enemy       3.  Mute Mute people always believe in   “Jugaad” , they have only one formula for their life “ Taking jugaad everywhere ”.   ...